'Bringing Learning to Life' Diploma Marketing Campaign

Wednesday 30 July 2008Comment on this article Permlink

The ‘Bringing Learning to Life’ Diploma marketing campaign for 2008/09 will be launched in September.

The new campaign is aimed at parents, young people and those who influence qualifications choices.

It will use radio, press and poster advertising, advertorials, internet resources, roadshows, leaflets and DVDs.

In early July, the Department will be sending out a sample pack to schools delivering Diplomas from 2008 and 2009, which will contain the following items:

leaflets for young people, parents, schools, colleges and employers
a DVD for young people to be shown at options evenings
A4 posters; banner stands (for consortia only)
and marketing support tools including campaign images, visual identity guidelines and a key messages guide.

Source: STEM Advisory Group.

Visit the DCSF website for more information.